If you’re not familiar with the Edmonton area, then you might think the ‘Ice on Whyte’ moniker is either misspelled or an attempt to create a new version of an old word that sounds young, hip, and kewl. Rest assured, it’s spelled this way for neither of these reasons.
The festival is called ‘Ice on Whyte’ because it pays homage to the city’s famed Whyte Avenue, a popular street that is often brewing with fun and entertainment.
Celebrating its 10th year in action, the festivities run from January 25 – February 3, and feature a wide range of winter sights, sounds, and activities to highlight both the snow, ice, land, and people!
Originally created in 2003 by a group of individuals who wanted to showcase the fabulous art of ice carving, the event has blossomed to include all aspects of winter fun. Held in the popular area known as Steel Park or Festival Park, on 85th Avenue and 104 Street (not too far from Whyte Avenue itself), the hoopla is near impossible to miss because it fills the entire space with gorgeous, brightly-lit ice sculptures in addition to tons of live entertainment, food, and family fun.
Yet, the heart of the festival is still the famed international ice carving competition – which was officially endorsed by the National Ice Carving Association in 2009– the world’s preeminent authority on ice carving standards and art.
During the competition, 10 teams of two will chip away at 15 blocks of ice (per team) for 2.5 days (35 hours total). Using these blocks, they’ll create one sculpture that must be 3.18 meters high and sculpted on all sides. All 15 blocks must be used, and snow made from the carving may also be used in the sculpture. In addition, there are no props, decorations or ice colouring allowed – this is serious ice carving my friend.
Visitors can also expect to find snow sculptures, a giant ice slide, a children’s play area, live music, entertainment and ice carving workshops too.
No wonder the festival won the Alberta Tourism Award in the Alberta Pride Category in 2012!
Suffice to say, even though the event will bring the big chill in many ways, it is still among one of the hottest festivals in Canada this season!
Now that’s the Whyte stuff!
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